There are exactly about 1600 pandas left on Earth today. It's obvious, the ‘awws’ and ‘cute’ titles for these animals are obviously not saving their lives, it is time we take more serious steps to save them from extinction. The World Wide Fund for Nature (WWF) has currently built up a campaign to raise awareness for these animals. The campaign has been themed as “Initiating the Culture of Creative Conservation” where with the help of French sculptor Paulo Grangeon 1600 paper pandas have been made and exhibited in several countries, including France, Netherlands, Italy, Germany, Switzerland, Taiwan, Hong Kong and Malaysia. The paper pandas have been made from recycled paper to make a symbolic representation of the number of giant pandas left in the world now.
The aim of this fascinating campaign is to raise alarm among the public and focus importance on sustainable development, and it has successfully done so. While the worldwide media has covered this campaign with great enthusiasm, so it has grabbed the attention of the public. The aim to educate everyone on animals that is on the verge of extinction has been artistically fulfilled through this genius initiative. The campaign has not limited itself only to daylong exhibitions but has also thrown out stickers in social networks such as Facebook to raise alert. The campaign has put up a beautiful example of how serious problems can be approached in creative and at the same time more effective ways.